Did you know that the type of trade show furniture that you use can have a major impact on your level of trade show success? Not only can your furniture lure leg weary people into your booth, but it is one of your only means of distinguishing your exhibit space from your competitors. With exhibit fees climbing every year and only a limited amount of space in your trade show booth, it is paramount that you maximize the return on your investment at your next trade show.
There are three key ways that your trade show display furniture can impact your degree of success at trade shows. First, your furniture can lure attendees to your booth because of the aesthetic design of the pieces. Second, your furniture can impact the amount of time that attendees choose to remain in your booth. And third, the type of furniture that you choose can impact your profitability and efficiency at a trade show.
Because one of your primary goals is likely to attract the highest possible number of visitors to your booth, the exhibit furniture that you choose should be eye-catching and inviting. By choosing unique colors and styles, you will make your exhibit space attractive and memorable. You may notice that many of your competitors choose to rent the overpriced stock furniture and carpet offered by the trade show organizers. While there is not necessarily anything wrong with this furniture, the uniformity of this stock furniture does nothing to make your booth stand out from the competition. You can make your exhibit space unique and memorable with custom furniture.
Once you have succeeded in attracting trade show attendees to your exhibit, your next task is to try to encourage these prospective clients to stay in your booth and purchase your product or service. Your furniture can be the cornerstone of your success in this area! By investing in comfortable seating options for your booth, leg-weary potential clients will be more willing to want to sit down and learn about your business.
In addition to luring people to your exhibit and keeping them in your booth, your furniture can help you maximize your profitability and efficiency at a show. In many cases, it costs less for you to purchase your furniture than it does for you to rent the cookie cutter furniture offered by the trade show organizers. Also, by investing in portable trade show furniture, you can break your exhibit down more quickly. This allows you to avoid the long wait for the trade show organizers to deliver your empty crates to your booth after the exhibits close. Even just a few hours of time saved can mean the difference between your ability to catch a flight home right after the trade show and having to shell out money for another night in a hotel room.
Do not underestimate the impact that your trade show furniture can have on your success. By choosing portable furniture that is aesthetically pleasing and comfortable, you will attract more clients to your exhibit and increase your chances of generating a sale.