Properly utilizing pop up trade show displays at your next industry trade show could mean a real difference in the future of your business. Trade shows are always a fantastic opportunity to show the rest of your industry what you are up to. Whether you directly sell to some of the other companies that are at the trade show, or are just looking to set up your company as an industry leader, these events are a great opportunity to network and show the rest of the community what you are capable of. In order to best stand out, you need a great display.

Is a pop up display the right move?

When it comes time for a trade show, many company executives are wondering how to choose an effective trade show display. The real answer to this is that there is no absolute one way to proceed, but pop up trade show displays are a great place to start.

So, what is a pop up trade show display?

A pop up display is simply an easy to set up method of getting your message across. This could include images, key statistics or simply a graphic to make your brand pop. The key selling point for a pop up is that it deploys quickly and is relatively inexpensive.

Put in the time, get back the attention

Getting down to brass tacks, the real key to getting the attention you need at a trade show is to put in the right amount of time required to stand out. For some businesses, this means having a video recorded to play on a workstation. In some instances, this could mean putting a custom floor paneling underneath your display, or adding in lighting effects to enhance the presentation. Whatever the case may be, the key factor is that attention to detail and a desire to stand out are what really will set you apart at a trade show.

Should you go into a trade show with lots of information but a poor presentation, it doesn’t matter how useful or important your topic is. Pop up trade show displays can be an effective and very easy way to set up and convey the message that you need to get across. If having an easy setup and cost effective display are what you wish to do, then a pop up is exactly what you need.